Craig Strong

Craig has many years of experience in Digital Product and Software Development, Technology and Senior Management across global enterprises and startups, utilising his vast experience in Agile and Lean practices and principles. This has resulting in depth experience managing and developing digital products, leading product innovation and development programs and defining global investment product governance across entire product portfolios for FTSE 100 companies with an impact across product portfolios to the tune of $8bn in revenue.  In addition to his day job, Craig is very active in the digital product communities and mentors and coaches startups and SME’s on innovation, product development, innovation, R&D and management.

Currently, Chief Technology and Product Officer (CTPO) at Settled.co.uk and previous CTPO and board member at Insightsoftware.com which successfully exited to TA Associates in 2018. Previous to this he was Global Vice President of  Product Lifecycle Management and Pearson,  extending his experience across multiple domains and businesses further. This includes Financial Services, Business Intelligence, E-Commerce, Identity Verification/Tracing, Manufacturing, Digital Media (including being part of the greenfield project at Sky which resulted in the service NOW TV).

In 2018 Craig co-authored the Lean Product Lifecycle, a playbook for product innovation and development; taking ideas and turning them into successful businesses.

As VP of the Global Product Lifecycle and a co-creator of the Lean Product Lifecycle, this work went on to win two international corporate innovation awards up against other large innovative enterprises for Best Innovation Programme and Best Innovation Culture 2015 in both London and New York.

Best Innovation Program & Culture


19 corporate innovations were nominated for the Best Innovation Program category from the likes of Transamerica, Starwood, Telus, The New York Times & Marriott. The judging panel, however, recognized ONE PEARSON PLC and ADOBE KICKBOX as joint winners.

Pearson’s PLC is a global initiative for the consistent development of new products and services, using a scalable and repeatable product development and product investment governance framework, based on agile and lean startup processes. This six-step process focuses on searching for a viable business model, then on executing against established, in-market business models. The process has been tested through pilot projects and is now being ramped up through training of 1000 employees and 100 PLC coaches by the end of the year.

Events And Communities

Craig is an established conference speaker and regularly shares his thoughts and experiences at various conferences and events across Europe and the US including speaking at international conferences offered by Agile Alliance and Scrum Alliance. As well as speaking at many events, he was a growth founder/organiser for one of the largest and most active Agile groups in London, the London Agile Practitioners Group.

Craig Strong – Public Presentations :

If you would like Craig to present at your conference or group, please feel free to get in touch.